Why would LifeWise change their vision statement? Why reword a document which is at the core of their ministry?

Because people noticed. Because we raised concerns. Because “unchurched” made it clear that LifeWise sees public schools as a recruiting ground—𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒄𝒉𝒊𝒍𝒅𝒓𝒆𝒏 𝒂𝒔 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒕𝒂𝒓𝒈𝒆𝒕𝒔.

The first image is LifeWise’s original vision: explicitly targeting “unchurched students” — kids without a church background — as their mission field. The language is clear: their focus was on recruiting children “outside the faith.”

The second image is the new version: now it says “all students” and talks about “different worldviews.” It sounds softer, but make no mistake — the mission is the same. They still single out “students without a church background” as their primary target.

This isn’t an evolution in philosophy. It’s a rebrand. It’s a shift in language designed to make their proselytizing in public schools seem less like targeting and more like inclusion.

Don’t be fooled.

We see it.

We’re tracking it.

And we won’t stop exposing it.

𝐋𝐢𝐟𝐞𝐰𝐢𝐬𝐞 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐚 𝐭𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐫𝐞𝐥𝐢𝐠𝐢𝐨𝐮𝐬 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐬𝐜𝐡𝐨𝐨𝐥 𝐝𝐚𝐲.

Another major change worth noting is the removal of the term “community driven”. At least they’re finally being honest about this being franchise that is pushed into communities by a corporate entity.

Changing the wording doesn’t change the harm.