Is Lifewise out here just admitting the whole scheme? 👀🤯

At a 2023 LifeWise Summit Session on “Program Sustainability,” leaders were told:

“The kids, they’re really the best marketing tool.”

Then she explained why:

“They’re going to really impact your enrollment more than anything else.”

And how?

“Make your program fun… so that they go back to school and say, ‘Hey, you’ve got to come with me to LifeWise.’”

We’ve said it before-

👉They are not just targeting children.

👉They are training children to recruit other children.

👉During the public school day.

This is not “character education.”
🚨This is child-to-child religious marketing using public schools as the access point.

Our children are not marketing tools.
Our children are not enrollment strategies.
Our children are not recruiters for private religious programs.

Every parent, teacher, superintendent, and school board member should be downright furious.

Follow Secular Education Association. We are tracking this nationally.


What people are saying:

  • Secular Education Association: And here is the slide.
    The section is literally titled “Establish Permanence.” Under increased student enrollment, it says:

    “Kids — the best marketing tool in the toolbox.”

    This is not an accident.
    This is the strategy.

  • Secular Education Association: Here is the transcript from the clip.

    They didn’t just call kids “the best marketing tool.”

    They said kids impact enrollment, then described getting children to go back to school and tell their friends to come to LifeWise.

    That is child-to-child recruitment.

  • Facebook User: It wasn’t enough to entrap student athletes with fca, they want to get them all …
    • Secular Education Association: Facebook User SAY IT LOUDER. 👏🏻👏🏻👏🏻
  • Facebook User: 🤮🤮🤮
    • Secular Education Association: Facebook User sickening isn’t it?! The gall it takes to admit to using children to recruit/proselytize to other children DURING THE SCHOOL DAY
    • Facebook User: Secular Education Association it’s utterly disgusting… shocked the rural conservative community in Ohio I live in doesn’t already have this in my school district- so many around us have life wise or similar; and as a single mom with shared custody I empathize with parents who can’t prevent the other parent from authorizing attendance to this trash

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