They put a billboard outside a public school telling people to pray for LifeWise.
Not pray for the students.
Not pray for the teachers.
Not pray for the families.
Not pray for the school.
Pray for the private religious program trying to pull children out of the school day. 👀
…And then they want everyone to pretend this is neutral. 🙄
📢This is what the pressure campaign looks like.
-It starts with yard signs.
-Then flyers.
-Then classroom talk.
-Then kids recruiting kids.
-Then school-day removals.
-Then community shame.
🚨Then a giant red billboard outside the school making sure every child knows exactly which side they are expected to be on.
For every child who does not attend LifeWise, that sign sends a message:
👉You are different.
👉You are noticed.
👉You are outside the group.
👉Your family is not part of this.
🚫That is not “parent choice.” It certainly isn’t “religious freedom”.
That is religious pressure wrapped in marketing.
Public schools should not be surrounded by religious recruitment campaigns. Children should not have to walk into school under a billboard promoting someone else’s ministry.
Public schools belong to all of us.
Not LifeWise.
Not churches.
Not the loudest religion in town.
EDIT: This graphic is based on an anonymous community report. It is not a photograph or verified image of the billboard. SEA is not naming a school from an anonymous report without documentation. If you have the photo, location, cross streets, school name, billboard company, flyers, emails, screenshots, or records connected to this report, please send them to us so we can verify it.
What people are saying:
- Secular Education Association: Adding this here for visibility: verified billboard examples are posted here:
https://www.facebook.com/share/p/1BkJ6YgDL3/?mibextid=wwXIfrThe graphic was clarified. The larger issue remains: this messaging is real, and communities are seeing it. If you have more verified sightings, please add them to that post.
- Secular Education Association: Are you seeing this kind of religious pressure campaign in your town? Billboards, yard signs, flyers, school emails, kids being pressured, or public schools helping promote LifeWise? Comment below or message SEA. We are tracking it.
- Facebook User: Maybe, pray that LifeWise is kept out of public schools
- Facebook User: Keep this propaganda out of public schools.
- Facebook User: Those sneaky southern baptists are at it again!! You’d think they have enough problems paying off their child abuse cases w/o trying to recruit more victims.
While the SBC tries to make Lifewise sound non-denominational the facts speak otherwise. LifeWise uses specific material from the Christian Standard Bible (CSB)—a modern English Bible translation that was commissioned, developed, and published directly by Lifeway and the SBC.
My personal experience with the SBC is one of hate filled sermons that were anything but Christian!
- Facebook User: Ai?
- Secular Education Association: Facebook User Canva
- Facebook User: It’s cool what you can do with AI
- Secular Education Association: Facebook User It’s Canva, Scott. Not AI.
And we’ve already clarified it was a graphic based on an anonymous community report, not a verified photograph.
The bigger issue is still the same: communities are reporting religious pressure campaigns around public schools, and we’re tracking them.
- Facebook User: Secular Education Association the caption is AI written
- Facebook User: Facebook User Canva edit, not AI. Keep up the great work inspector
- Secular Education Association: Facebook User It’s Canva, Scott. Not AI.
- Facebook User: Monroe Ohio hosted a Lifewise marathon last year
- Facebook User: Facebook User By law, they have to if they let any other outside group use their facilities.
- Facebook User: Lifewise a disease that keeps on spreading
- Facebook User: Lifewise attempted to have a parade in our school district. I’m pretty sure it was a flop.
- Facebook User: Facebook User it looks like they were participating in a larger community parade. What I want to know (from the last line of your screen shot) — who is Doug, and why would kids want to hang out with him?
- Facebook User: Facebook User oh, you’re correct! Duh… I was also wondering who Doug is because that’s so odd.
- Facebook User: Facebook User, my first thought as well! I find that entirely creepy.
- Facebook User: I’m no fan of Lifewise, but this image does not appear authentic. I hope you are not sharing fake images, as that would dilute the validity of your message.
- Secular Education Association: Facebook User This is a graphic using a quote from a community member report. We are not presenting it as a photograph. SEA is asking for documentation of school-adjacent LifeWise promotion, including billboards, yard signs, flyers, school emails, and other public-facing materials.
- Facebook User: Secular Education Association thanks for the clarification. SEA is near to squandering the ethical high ground with posts like this though. I recommend reacquainting the social media team with concepts of photojournalism ethics. If you cant hold yourself to the relatively low bar of journalistic ethics in social media messaging, you will never persuade voters who are inclined to invite formal religious morals back into their school day.
- Facebook User: Facebook User exactly! I want to be able to form actual talking points about the things I read so if what they’re showing isn’t true or is exaggerated in bad faith, I would not keep following. 😔
- Secular Education Association: That is fair. This came from an anonymous community report, which is why the post is asking for documentation. The graphic is not a photograph or verified image of the billboard. It is a social media graphic using the language reported to us.
SEA does not want anyone using unverified claims as confirmed evidence. We use community reports as leads, then ask for photos, locations, school emails, flyers, screenshots, records, and other public-facing materials so they can be verified.
We do our absolute best. We are parent-led, volunteer-powered, and unpaid; but verification matters to us, and that is exactly why we are asking people to send receipts.
- Facebook User: It should be clarified on the post.
- Secular Education Association: Facebook User it is.
- Facebook User: Secular Education Associationthank you for adding the clarification to the post.
- Secular Education Association: Facebook User appreciate that. We never meant to present it as a real photo of an actual billboard. The clarification is now on the post so there’s no confusion.
- Facebook User: Ope! The one line i skipped…😂
- Facebook User: Secular Education Association You can tell it’s AI if you zoom in on the street sign to the left of the billboard. It’s gibberish, a hallmark of AI image generation. The image was likely generated with Qwen considering it was able to generate both text and the logo on the billboard.
I’d say 99% it’s AI, 95% it was generated with the Qwen model.
- Facebook User: Secular Education Association Why does it matter? As long as the billboard or sign is not on board-owned property, it does not matter. Every single abetting property owner could put up signs and billboards and there is not shit to be done about it. All legal.
- Facebook User: Facebook User thank you
- Secular Education Association: Facebook User you think so bud?
- Facebook User: Secular Education Association I do. This is a hallmark of AI image generation. And LinkedIn is a cesspool of AI images, this image existing in both places is hardly proof that it’s legit.
Find one of it from a different angle and/or with people and cars in the image and we’ll talk.
- Secular Education Association: Facebook User the photo we commented is our CANVA account. The “linked in” at the bottom is the size/shape chosen from CANVA. And we never ever said this was a real photo. Ever. Not once.
- Facebook User: Gross
- Facebook User: I’m glad you recognize there is no such thing as neutrality. Hence the need for wonderful groups like Lifewise. Also this image looks like AI.
- Facebook User: Facebook User no do your religion on your own time
- Facebook User: Facebook User Oh, bullshit! Anything that doesn’t suit your agenda is AI. How convenient. Are you also going to deny that Lifewise indoctrinates students by employing roughly 1,600 staff members nationwide and operates its own independent fleet of buses and passenger vans to transport children off-campus during lunch, recess, or elective periods for SBC religious instruction during school hours? What a crock of crap. SEPARATION OF CHURCH AND STATE NOW AND FOREVER!
- Facebook User: Facebook User nothing wonderful about bullying and antisemitism
- Facebook User: What school is this?
- Facebook User: I do not know what Life Wise is. What property is the sign located
- Facebook User: Facebook User Lifewise Academy in 3 minutes- what Parents need to KNOW!
- Facebook User: I’ll pray for them alright!
- Facebook User: Cool. Prayer achieves nothing, so let em at it.
- Facebook User: Gross
- Facebook User: Easy fix. Somebody’s spray paint “TO GO AWAY’ at bottom of the sign.
- Secular Education Association: Interesting how much energy went into questioning the unverified graphic; but the follow-up post with four verified billboard examples is sitting right there….
Where is that same concern? Where are the comments? Where are the likes? Where is the urgency to document the real ones?
👉Because this is exactly how derailment works. One person who does not even follow the page turns the conversation into SEA’s “ethics,” and suddenly the actual issue disappears: public school families are being targeted with religious advertising, and we are asking communities to document it.
We clarified the graphic. Now let’s talk about the billboards that are real.
- Facebook User: Secular Education Association instead of admonishing your audience, listen to them. In the age of AI every page and organization has to be extra careful that they’re sharing authentic content. The issue isn’t disappearing, it’s just being complemented by another issue of internet authenticity.
Why not link the four verified posts in the comment section? Why not add the new verified images to this post or delete this post in general? You don’t have to defend yourself if you simply change your approach. Your audience can believe in your message AND demand authenticity too. That’s a good thing!
Hope you Keep doing the work and spreading the word on this toxic organization.
- Facebook User: Secular Education Association instead of admonishing your audience, listen to them. In the age of AI every page and organization has to be extra careful that they’re sharing authentic content. The issue isn’t disappearing, it’s just being complemented by another issue of internet authenticity.
- Facebook User: Keep religion out of public schools!!!!
- Facebook User: I pray every day about Lifewise. Pray fir them to implode.
- Facebook User: I’ll pray for them alright. 🙌👺
- Facebook User: Yeah pray for their downfall 🙏
- Facebook User: Posting AI slop instantly delegitimizes your cause. Just don’t!
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