Maybe you’ve seen this paid for “study” that Lifewise Academy uses to tout their program and the ridiculous claim that they are positively affecting public school metrics like attendance, instruction hours, suspensions and classroom participation. Although they claim this is an independent study, it was financed by Ambassador Enterprises, one of LIfewise’s biggest investors. We’ve…

Why would LifeWise change their vision statement? Why reword a document which is at the core of their ministry? Because people noticed. Because we raised concerns. Because “unchurched” made it clear that LifeWise sees public schools as a recruiting ground—𝒂𝒏𝒅 𝒚𝒐𝒖𝒓 𝒄𝒉𝒊𝒍𝒅𝒓𝒆𝒏 𝒂𝒔 𝒄𝒐𝒏𝒗𝒆𝒓𝒔𝒊𝒐𝒏 𝒕𝒂𝒓𝒈𝒆𝒕𝒔. The first image is LifeWise’s original vision: explicitly targeting “unchurched…